The CanalLee Rourke
DogmaLars Iyer
Well, strange that it took this long, I guess: Amazon is planning to add advertising to the Kindle reading experience. According to a report from — where else? — AdAge by Jason Del Rey, they won’t be cheap, either: Amazon is pitching ads on the…
Chinese publishers have begun putting advertisements directly on book covers, the China Daily reports. “My Son, Yo-Yo, written by the mother of renowned cellist Yo-Yo Ma and released in March, was the first book to carry an advertisement,” Li Baozhong, deputy director of the Publishers…
Book ads have always been pretty generic. Open any book review this weekend and you’ll see a lot of “unique,” “striking,” “devastating,” “masterpieces,” of “glorious fun,” “brilliantly rendered,” and “uniquely satisfying.” “Major treats,” “from places never dreamed of.” “Worthy additions and “intriguing tales” that “can’t…
Jeffrey Eugenides’ vest has 217 followers and counting. The billowing brown garment, which is featured in the now infamous Times Square ad for The Marriage Plot, has a lot to say about its owner and is not above making a few serious threats. Case in…
MobyLives has been assiduously avoiding the Old Spice Guy video craze that took over the planet last week. Why? 1. Because it’s stupid, and 2. Because we don’t want to plug Old Spice, for chrissakes. However, we do want to plug the below parody of…
How do you market a book written in a foreign language by an author who’s now dead, that was originally published 60 years ago, and has been overlooked by mainstream publishing ever since? This series takes an ongoing, insider’s look at the campaign to get…