#Marketing & publicity

March 29, 2012

The business of being found: Previously published books

More than half a million books were published in 2011. In the United States and beyond, the book industry is growing increasingly crowded. The bad news for publishers is fierce competition and a saturated marketplace. The good news is that public consumption has grown exponentially,…

More than half a million books were published in 2011. In the United States and beyond, the book industry is growing increasingly crowded. The bad news for publishers is fierce competition and a saturated marketplace. The good news is that public consumption has grown exponentially,…

March 28, 2012

Discounted Weekend Read: Alejandro Zambra’s Award-Winning Novel

In 2008 Melville House published for the first time in English a debut novel called Bonsai by Chilean author Alejandro Zambra. The book won Chile’s Literary Critics Award for Best Novel and now has been turned into a film directed by Cristian Jimenez. Before you…

In 2008 Melville House published for the first time in English a debut novel called Bonsai by Chilean author Alejandro Zambra. The book won Chile’s Literary Critics Award for Best Novel and now has been turned into a film directed by Cristian Jimenez. Before you…

December 6, 2011

TODAY ONLY: Say Lamberto thrice for a much nicer price!

Lamberto, Lamberto, Lamberto lives! UPDATE: See below To celebrate the release (today!) of Gianni Rodari’s beloved Italian fable,Lamberto, Lamberto, Lamberto we’re giving you, dear reader, control of the price of the eBook. In honor of the 93-year-old protagonist of the novel, the price of the…

Lamberto, Lamberto, Lamberto lives! UPDATE: See below To celebrate the release (today!) of Gianni Rodari’s beloved Italian fable,Lamberto, Lamberto, Lamberto we’re giving you, dear reader, control of the price of the eBook. In honor of the 93-year-old protagonist of the novel, the price of the…

November 9, 2011

Jeffrey Eugenides’ vest has a lot of nerve

Jeffrey Eugenides’ vest has 217 followers and counting. The billowing brown garment, which is featured in the now infamous Times Square ad for The Marriage Plot, has a lot to say about its owner and is not above making a few serious threats. Case in…

Jeffrey Eugenides’ vest has 217 followers and counting. The billowing brown garment, which is featured in the now infamous Times Square ad for The Marriage Plot, has a lot to say about its owner and is not above making a few serious threats. Case in…

July 29, 2011

"Anonymous" writes yet another book

Apparently, when Simon and Schuster didn’t do so well with the last book by “Anonymous,” Little, Brown decided that the problem wasn’t so much that withholding information about the author was a flawed marketing strategy, but that that S&S wasn’t vague enough. According to this article…

July 8, 2011

How to keep your marketing plan alive

In the age of Jesus Christ What the Hell Can We Do That’s Different to Market This Book, sometimes the simplest ideas are the best. That’s what we’re gathering here at Melville House, given the response to an idea that our author Chirstopher Boucher had…

June 13, 2011

Tiger, tiger, pants on fire

It seems that the little guy is never going to catch a break when there’s a bully loafing nearby. In a recent Publisher’s Weekly article Jean Feiwel of Feiwel and Friends, that little subgroup of the tiny publishing  conglomerate named Macmillan, put on her most…

May 13, 2011

What literary tote bag do you carry?

Translator Susan Bernofsky has a post addressing the question above over at her appropriately named Translationista blog. She was in turn aggregating some of the thoughts posted on Vol. 1 Brooklyn’s post from Wednesday, which also addressed the above question. Vol. 1 Brooklyn has some…

April 29, 2011

The one-book bookstore

Self-described nerd lottery winner and author of Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days With the Phoenix Mars Mission Andrew Kessler is not only a space nerd but, as the New York Times’ City Room blog points out, he is also a bit…

Words of wisdom from John Waters

I got a job offer from Barnes & Noble mere hours after I had accepted my current position at The Strand. Even now — some three years after the fateful day — I can’t help but wonder what would have happened if that B&N manager…