“There are numerous ways for the appearance of a book’s page to turn off a potential reader,” says book designer Maggie Dana in an essay on the How Publishing Really Works blog. She doesn’t really get into how this works, and underplays the quality of the content by quite a lot, but still makes an interesting point about the connection between the impact of what’s written and how it’s designed: “A book’s design (I’m talking interior page design here, not covers) has one major purpose and that is to make the words on the page end up in the reader’s mind as effortlessly and as seamlessly as possible. Doesn’t matter if the book is a novel, a textbook, a dictionary, or even a car repair manual, the principle is the same. If the reader is motivated to absorb the information but finds himself unable to do so, the design is not doing its job.”
Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House.