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October 28, 2004
If at first you don't succeed, try again in another country . . .
by Dennis Johnson
It was one of the first and most popular Internet book retailers, the place that spawned the webzine Salon—Borders.com, the online incarnation of the giant Borders bookstore chain. But the site eventually failed and was taken over in a deal with Amazon.com. Now, a Reuters wire story, seemingly unaware of the history, says Borders “has launched its first online store for the British market through an alliance with Amazon.co.uk.”
Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House.
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