Viral Roth: The Ringtone
The reviews are in. James Marcus’ dance track featuring the “Jewish shouting” of Philip Roth, which debuted last Thursday on MobyLives, is a hit, not to mention a viral sensation. While the New York Times said it “won’t be hitting the Top 40 chart any time soon,” they added that it’s already “playing in perpetuity at the hippest dance club our college-aged selves could imagine.” MediaBistro predicted that it’s “destined to be the ringtone of choice among hip literary types this summer.” (Though Gawker corrects this post, reminding us that “there are no ‘hip literary types.’ “) While in The Guardian, critic Alison Flood admits that she dreams of “getting New York’s clubbers to shake their stuff to a 76-year-old novelist’s yodelling.”
How does Philip Roth feel about his dance scene debut? In an interview about the track with Flavorwire, Marcus says he’s not heard from Roth: “I have no idea what he would make of the dance mix. Probably he would regard it as a digital frivolity, which sounds about right. In any case, I hope he wouldn’t be offended, since I meant it as an honest homage.”
We’re thrilled to see Marcus’ track launched into the world, and we really do hope it becomes the summer’s “ringtone of choice.” The thing is, it wasn’t actually a ringtone … yet. So we’ve made it into one for you: If you have a fancy phone, you can download the original mp3 here. If you are low-fi cell user, you can download a new shortened version, which can be customized for your particular mobile phone model, by visiting Mobango here.






Oy vey.