November 30, 2011

Technology vs. the cretins ….

by

It’s hard to have a public conversation about books these days without somebody jumping up to pump their fists, go woo woo, and decree that ebooks are going to kick print books’ collective ass into eternity. This is often followed up by some accusatory snarling about “dead trees,” “dinosaurs,” and “gate keepers.” Often enough, said snarler will add on something about print books, which are 100% recyclable, being just awful for the environment because they are chauffeured around the country in trucks, unlike ebook devices, which, true enough, aren’t recyclable at all and feed off ozone-depleting server farms, but which apparently walk themselves directly to your home.

The point, of course, is that it’s not a competition, or at least it shouldn’t be, as both formats are not only viable but pretty magnificent in their own ways. Which is one reason I’ve long thought the mania to position ebooks not as the emergence of a wonderful new technology but rather the death of a vile old technology is not something all that organic so much as something stoked by retailers who’ve bet the server farm on ebooks. And of course publishers have compounded things by not really putting up much of a fight for a more sentient reality, let alone their own business …

But that said, it’s still hard to imagine the level of insecurity that could inspire the kind of flip but vicious anger evident in a certain and unfortunately wide-spread brand of ebook lover.  You know the kind I’m talking about — the person at the panel discussion or in the comments section brimming with disdain and smug superiority, who would keep shouting j’accuse! j’accuse! if they knew what it meant, but who meanwhile expresses rapturous joy over the certain demise of publishers and brick-and-mortar bookstores and the fellow humans who work there, and utter, throbbing contempt at anyone who confesses affection for print books. (Think I’m exaggerating? Check out the comments section to Laura Miller‘s friendly column about indie bookstores posted yesterday at Salon.)

To those of us who envision a future where the best technologies coexist and make each other better, it’s depressing at the outset and wearying over time, like watching a child having a temper tantrum take over the culture.

So it was heartening to read Clive Thompson‘s latest commentary in Wired Magazine, in which, with a kind of jolly insouciance, he gives it right back to the cretins:

Will the ebook kill off the print book?”

Every time I hear that question, I think about the “paperless office.” Back in the ’80s, the rise of word processors and email convinced a lot of people that paper would vanish. Why print anything when you could simply squirt documents around electronically?

We all know how that turned out. Paper use exploded; indeed, firms that adopted email used 40 percent more paper. That’s because even in a world of screens, paper offers unique ways to organize and share your thoughts, as Abigail Sellen and Richard Harper noted in The Myth of the Paperless Office. There’s also this technology truism to consider: When you make something easier to do, people do more of it.

And then things get interesting when he goes on to notice, “print-on-demand and self-publishing boomed by 169 percent—hitting a stunning 2.8 million unique titles.” That’s right, the rise in digital technology has contributed to a historic rise in people making print books.

In fact, he predicts, “This trend will accelerate in 15 or 20 years, when, as some observers predict, your average home printer will be able to spit out paperbacks.”

It reminds me of something I’ve noticed at panel discussions where I’ve been attacked for publishing print books (the attacker never seems to realize I also publish ebooks): On more than one occasion the person eager to call me a dinosaur or tree killer has pitched me their novel on my way out of the auditorium.

All of which resonates with my feeling that there is a deep-seated respect in our culture — still — for the importance of the printed book and, no less important, there is an equally deep-seated affection for it. We shouldn’t let the mindless din of a few, loud and nasty as they are, obscure that, nor bully us into failing to champion great technology — old or new.

 

Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House.

  • http://thehistoryoftomjones.myopenid.com/ Tom Jones

    As with many new technologies, during the honeymoon phase, some people will tend to go to extremes. They see themselves as early adopters who are changing the world, a romantic vision that causes passionate and angular points of view. In time this mellows followed by a backlash period and then general disregard. If you remember the wars over Operating Systems, now it’s Windows or Mac or Linux they all just work equally well and isn’t it nice we have choices. The people who are overly passionate about e-books need something to make life seem important and vital, to be part of a something. It’s not really about books. Those of us interested in reading just go on with reading and are thankful for the variety of options available. E-ink readers, tablet readers, PC readers, Internet Archive, LibriVox, Audible, ABE Books, etc .. it’s never been better.

    • http://mhpbooks.com Melville House Publishing

      Hi Tom — I do remember the historic geek heat you mention, but I don’t remember it being quite so nasty, nor spreading beyond simple geekdom and into the popular discussion quite so widely. That said, though, it’s still a parallel to note, and I couldn’t agree with you more that for lovers of reading, there’s never been a better time. — Dennis Johnson

  • Laura Miller

    The psychology of such people is, indeed, puzzling, but I don’t think it actually originates in retailers. The economic drivers, the people who have a material interest in these apocalyptic scenarios, seem to me to be pundits and professional prognosticators, who make a living off of predicting the destruction of one kind of enterprise and its replacement by another. They not only get to write articles for tech magazines, but they often can parlay their supposed expertise into consulting fees.

    In times of change, businesses become anxious and desperate to be on top of the coming thing. People who can present themselves as having a read on the future, especially if they’re also claiming that whatever we’re doing in the present is about to become untenable, can protect themselves and their own position and also seem more valuable.

    I think this becomes a kind of reflex, especially for people who work in technology related fields. It seems aggressive, but it’s actually defensive. It’s an infectious mentality or stance. Multiply that by the perennial resentment toward print publishers and you get the sort of thing you’re observing, Dennis.

    I sometimes wonder if all the people who seem so angry at publishers have really had their books rejected, or are simply *assuming* they’ll be rejected and therefore haven’t even tried. At any rate, when someone rants about publishing who doesn’t really seem to know anything about publishing, I’ve always assumed that’s where it’s coming from.

    • http://mhpbooks.com Melville House Publishing

      True true true, Laura, even if we differ on how much Amazon has stoked this. Extending your point about the multiplication factor of rejection, though — which I agree with, having cost myself more than one friendship by rejecting manuscripts — part of what troubles me about the level of hostility is that it’s starting to be just generic, i.e., gone beyond publishers. Authors fighting authors, people hating (hating!) bookstores, etc. Someone actually wrote in to your column, as I’m sure you noticed, to say she was disgusted by books because they smell! It’s getting feral … — Dennis

  • Claire Fosterman

    I have long suspected that the people who were so vociferous, to the point of name-calling, are not disinterested parties. Because, let’s be frank, who really cares that much? To go to such lengths? It all smacks of astro-turfing by those who gain the most here… say, like, Amazon.

    • http://mhpbooks.com Melville House Publishing

      Thanks for this, Claire. Obviously I agree and saw a certain amount of corroboration the last time I wrote about Amazon’s astro-turfing. But as I say, the anger has reached such a level it’s hard not to wonder about a deeper level of psychosis sometimes … — Dennis Johnson