October 28, 2004

The Da Vinci code, cracked: Do it again with a different title . . .

by

Just when it seemed as if the endless promotion of even the merest trivia related to the The Da Vinci Code was, perhaps, starting to recede, by dropping the title of author Dan Brown‘s next book at a book industry function, his publisher, Stephen Rubin of Doubleday, has managed to place a story in the New York Times (by Edward Wyatt) and seemingly begin a whole new phenomenon. The book that is “likely to be the most anticipated novel to hit stores in years” will be called The Solomon Key. Clues to the subject matter are hidden in the cover of Da Vinci, reports Wyatt; all that’s being said by the publisher is that the “book’s primary focus will be the Freemasons. Meanwhile, the release date has not yet been anounced— “with the hardcover Da Vinci Code still regularly in the top five on every national best-seller list, Doubleday keeps pushing back the paperback date,” says Wyatt.

Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House.

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